Wednesday, May 16, 2007

Scientists offer theory as to why diet soda tastes like crap

Until now, studies have shown that consumers have expressed distaste for the sugar substitutes and artificial sweeteners used in diet soda, such as aspartame, and more recently, Splenda. But two scientists from the University of Illinois whose specialize in food science say that what consumers really dislike about diet soda is...By Scott Kessman

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